In light of the 10-Year celebration, we began the process of rebranding and implementing a fresh and modern taste to the design and content strategies. My Creative Director and I championed a company-wide rebrand by developing, from concept to creation including, website UI, user experience, a complete typography, icon & color palette refresh, new marketing materials both print and digital, and a series of explainer videos. Click here to launch website.
Website User Experience & Design:
We introduced a gradient to the new style balanced with simplicity, a very "light" + "dark" tone to break up the user journey. The devices serve as the guiding element to engage customers through their journey in understanding the services offered through the platform.