Client Work, 2016
During my time at Division of Labor, I had the chance to work on the 2017 Sharks campaign. This was a major rebrand effort including the redevelopment of the site, all print collaterals from booklet designs to large banner displays, billboards, Cal Train designs, and designs to fill the SAP Center in San Jose. In addition to the designs, our team also created a number of commercials and radio ads.
The idea of the “Sharks for Life” campaign was to create a story between the fan and the player. Without the fan, there is no team. We took images of actual fans of the Sharks, curated photography, content and designs to showcase the commitment the fans have to their players and the player's appreciation to the fans. The fans cheer them, they cheer the fans.