Female Founders Alliance
In July 2018, FFA launched their first inaugural seven-city pitching competition geared towards finding, supporting and advancing female-founded startups in North America. The program name is Ready. Set. Raise. As a part of this program, FFA wanted to revisit the overall look and feel of the brand including the new FFA logo, typography, colors, and logo for Ready. Set. Raise.
In targeting existing and potential female founders and leaders who are building high growth and high impact startups, our goal was to create a site that shares a feminine yet masculine, sophisticated and fun identity.
See the logo in action here.
Defining the brand
Brand and Logo
Brand Guidelines – Poster Design Treatment