MARKETING CAMPAIGN LAUNCH
ROI Index Survey, Rebrand & Launch
Every year, the Singular ROI Index surveys the top 500 ad networks to measure the best performing global ad networks, based on the Return of Investment. Singular also hosts webinars with top Marketers to speak to their ROI and marketing insights including Tapjoy, Vungle, and Ironsource.
As the designer for this campaign, my objective was to create a colorful piece that could bring excitement and engagement to customer sign-up for both webinar attendees and the Singular product demo request. The campaign efforts included: social media assets, digital ad displays, digital report, landing page and email designs.
Singular wanted to update their branding for the ROI report, as every year they release new designs and content so that marketers in the industry could utilize Singular's annual report as the staple guide for top media sources.
With a refreshed campaign identity, landing page, digital assets, and speaker note materials, the ROI Index had a successful download of over 1,700 compared to last year's download of 500.